Report: EA Paid Ninja $1 Million To Stream Himself Playing Apex Legends

Remember last month when Apex Legends came out of nowhere and seemed like it took the world by storm? As was obvious even at the time, the launch and explosion of people talking about the game was all part of a coordinated marketing campaign by EA, which isn’t really news. What is news is that it turns out that marketing campaign was really expensive, to the point where streamer Ninja ended up walking away with a million dollars out of EA’s pockets for it.

The news comes from Reuters, who themselves cite an anonymous source, stating that Tyler “Ninja” Blevins received a payment of “around $1 million dollars” for agreeing to play Apex Legends on his popular stream and tweeting about the game

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